Keys to Your Wealth

Dan Zarella, a social media and viral marketing scientist,  gave a great talk on the Science of Retweets. What is that you ask? It's looking at the things that make a tweet retweetable.

What makes tweeter such a powerful media is the fact that it can go viral. The process necessary for a message to go viral is that people retweet it. To get your messages out and create a viral explosion, knowing the kinds of things that make your messages retweetable can help.

So, let's take a look at some of the things Dan shared that help make a tweet more retweetable.

Less than 25% of all tweets have links in them. Over 50% of Retweets have links in them. More content appears to be part of why people retweet.

The shortener bit.ly is in the number one spot and number two, ow.ly, is barely visible. When shortening tweets, use bit.ly

In order, the 20 most used significant words are: you, twitter, please, retweet, post, blog, social, free, media, help, please retweet, great, social media, 10, follow, how to, top, blog post, check out, & new blog post. So when appropriate, use them or change your message to incorporate them.